Rigorous user research isn’t always possible. This talk for Smashing Meets explains how we adapted the theory to make it work in our particular world.
We also participated in a panel discussion:
Shipping fast isn't always shipping smart. Discover 7 hard-won lessons on product thinking, prioritization, and vision from PMs with 30+ years of experience.
Experienced PMs share how they balance speed with clarity by using judgment, low-fidelity wireframes, and well-timed pauses to avoid rework.
Learn to separate signal from noise: a practical guide for PMs to turn user, competitor, and trend data into prioritized product decisions.
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