Balsamiq brand assets


A reminder from legal: Please do not modify or use Balsamiq logos, icons, photos, or name in a confusing way, including suggesting endorsement by Balsamiq or collaboration with Balsamiq, unless you have a written license provided by us.

The Balsamiq name is federally registered with the United States Patent and Trademark Office and in certain other nations.


Naming

Balsamiq is a single word that is spelled with a capital “B.” It's the brand name of our company and in our product names: Balsamiq Cloud, Balsamiq for Jira, Balsamiq for Confluence, and Balsamiq for Desktop.


About Balsamiq

About our tool

Balsamiq is the wireframing tool that helps lean product teams turn early ideas into clear, actionable direction—fast. And you don't need to be a designer to use it. Tens of thousands of product managers, founders, and engineers worldwide rely on Balsamiq to share concepts quickly, reduce rework, and build better products.

About our team

We're a bootstrapped, fully remote team, working across the US and Europe to serve tens of thousands of users in dozens of countries. Since 2008, we've been helping teams get unstuck, move faster, and make better products together.


Logos

Wordmark

The Balsamiq wordmark should be used in references to Balsamiq as space allows. You can use it in color or in black and white.

Download wordmarks
The Balsamiq wordmark

Logomark

If you're tight on space, you can use our logomark in color or in black and white.

Download logomarks
The Balsamiq logomark

Icons

These can be helpful on social media or in certain graphics.

Download icons
Balsamiq iconBalsamiq icon

Product screens

Check out Balsamiq tools in action.

Download product screens
A screenshot of Balsamiq

Colors

Magenta
#AE1C59

Eggplant
#311C3B

Lavender
#D1C0FF

Apricot
#FFD19D

Cream
#F7F2EA

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