Hi, we're Balsamiq!

We're a remote, tight-knit team helping lean teams move fast, think clearly, and build better products.

2008

We've been bootstrapped, independent, and remote since our early days in 2008.

16,000+

Our wireframing tools power over 16,000 product and development teams each month.

1,400,000

Balsamiq's been bought over 1.4 million times in over 204 countries and territories.

Who we are

Balsamiq is the wireframing tool (and team) that helps lean product teams turn early ideas into clear, actionable direction—fast. And you don't need to be a designer to use it. Our tool helps product managers, founders, and engineers share concepts quickly, align their teams, and make smarter product decisions.

We started in 2008 with just our founder and a simple idea: product managers needed a fast, no-fuss way to sketch product ideas before getting lost in details. You can read our full origin story here.

Today, our team spans multiple countries, and our niche remains as strong as ever, even as high-fidelity tools and AI reshape how teams work. But one thing hasn't changed: clarity is the foundation of all great products, and we're proud to help teams achieve it.

We believe:

  • Simplicity beats complexity. The best tools get out of your way.
  • Clarity leads to better products. When teams align early, they build better.
  • Longevity over hypergrowth. We build for the long haul, not the next funding round.

Meet the team

Internally, we call ourselves Balsamìci—a mix of Balsamiq and amici (friends in Italian). Here's the team behind it all:

Giacomo 'Peldi' Guilizzoni
Marco Botton
Mike Angeles
Paolo Ottanà
Joy McCrea
Florian Brauer
Anna Mariotti
Stefano Masini
Michele Orsini
Andrea Serra
Salvatore Cammarata
Francesca Fabbri
Agnese Sgarbi
Brendan Saricks
Virgin Pereira
Stefano Brilli
Jessica Orellanes
Liz Green
Stefano Gozzi
Luca Cornazzani
Tommaso Ognibene
Alberto Forni
Ali Servet Donmez
Alasdair Manson
Laura Lei
Kendra Kirk
Jonathan Race
Arielle Kimbarovsky
Valentina Buscarini

How we work

Balsamiq has been remote-first and geographically distributed since 2008—long before it was the norm.We keep things simple, clear, and focused, just like our product. We trust each other, minimize meetings, and run on EOS to stay aligned.

Learn more in our playbook
Photo of the balsamiq team
Balsamiq's locations map

Our global locations

With team members in the US and Europe, we can provide top-notch customer service, and take advantage of a diverse and global culture.

We're optimized for working from home but also built ourselves a non-office office which we call The Nest.

Where in the world is Balsamiq?

Why people stick with Balsamiq

I can't tell you guys how much I love your company. I feel like you guys are extended family, you are so kind, you have a tremendously ethical team and you are the reason I got into designing.

Jon Edlund
Jon Edlund
Freelancer

I've always liked Balsamiq's product, but even more so the company's vision and transparency.

Max Rydahl Andersen
Max Rydahl Andersen
Engineer

A lot of companies can talk the talk, but I love how Balsamiq walks the walk and leads by example.

Justin Witz
Justin Witz
Founder and CEO

Impressed by Balsamiq; purchased it in 2011, and still using it years later. They've upgraded versions since then, but still let me download v3 and use my old license. Thanks for not abandoning me.

Narek K.
Narek K.
Product Manager

I filed a (tiny) bug in Balsamiq two years ago, and they followed up yesterday to tell me they fixed it. In 2012, during Sandy, my office was flooded and I needed a copy to work, so they gave me a free license. I thanked them for both and they gave me swag. Truly amazing company.

Adam McCue
Adam McCue
Product Manager

I have so many feels for Balsamiq as a company that does right by their customers.

Andrew Lenards
Andrew Lenards
Front-end Developer

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