During the research phase of the UX process, you need to take time to think about user personas.
User personas are archetypical users whose goals and characteristics represent the needs of a larger group of users. The most important elements are not demographics, but psychographics. Watch the video to learn about the 6 user personas developed for the website redesign of the Galleria Nazionale dell’Umbria.
- 01:19 The UX process
- 02:32 What is a user persona
- 02:55 Creating user personas
- 04:46 Case study: GNU personas
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